"Trust Guard's seals improved conversion by 59.61%. (Case Study)
I recommend Trust Guard because they are upfront, transparent, and their system automatically tests itself so you can see how well it works for you. The competition seems to focus on marketing & sales. Trust Guard focuses on results."
If you own a website, statistically 98 out of every 100 visitors are leaving your website without buying.*
While most people write them off as a loss, in reality these 98 people are the largest overlooked asset that you currently have, and they have the potential to make you more money than all of your other marketing efforts combined. Here at Trust Guard, our mission is to help you turn more of these 98 visitors into buyers by directly resolving the 3 main concerns that your visitors have when visiting your website, which are Security, Privacy, and Business Identity. Here are some statistics from Consumer Reports that show you just how important these concerns are to your visitors.
Two National Consumer Reports Surveys** show that...
The #1 concern visitors have: Is my personal information Safe and Secure?(88% of Internet users surveyed, viewed this as "Very Important")
The #2 concern visitors have: Can I Trust the site and the information on it?(81% of Internet users surveyed, viewed this as "Very Important")
The #3 concern visitors have: Does the site have a good Privacy Policy?(76% of Internet users surveyed, viewed this as "Very Important")
95% of those surveyed want access to a websites email address, street address, and phone number.
When you address these concerns you build Confidence and Trust, and you make more MONEY!
The Question is, What Are You Doing About It?
Let's face it. Internet shoppers today are smarter, more cautious, and understand that a website without credentials, support, and security can put them at risk. As a website owner, one of the greatest assets you can have is trust. If your customers trust you they will buy from you, and the more trust and credibility your website has, the more sales you will make. In other words,
More Trust = More Conversion
So to increase conversion and get more sales you want to establish the highest level of trust that you can, and Trust Guard helps you by addressing the 3 major concerns your visitors have:
SECURITY - Is your customers information safe? Do you use security technology like SSL to protect their financial and private information? Do you have PCI Scanning to protect your website from hackers and vulnerabilities?
PRIVACY - Do you protect your customers privacy? Do you respect their information and will you keep it confidential?
Is your Privacy Policy accurate and up to date?
IDENTITY - Who is behind your website? Is your company address, phone number, and email displayed on your site? Has this information been verified by a 3rd party?
If these concerns are resolved professionally and effectively, you will build trust with your customer, add credibility to your website, and most importantly, increase your websites conversion and sales! The most effective, fastest and easiest way to do this is by adding Trust Guard seals to your site.
By adding one or more Trust Guard seals to your website, your customers instantly know that your site has been evaluated, verified, and/or scanned by a reliable third-party (depending on the seals you choose), and that they can buy from you with confidence!
* Average global conversion based on the Fireclick Index for first-time buyers - percentage may fluctuate slightly. ** Survey results can be found at consumerwebwatch.org
