TRUSTe Versus Trust Guard

Web credibility means organizing your web site in such a way that it appears knowledgeable, informed and trustworthy. A recent UCLA study found that four out of five Internet users said that being able to trust the information on a site is very important in their ultimate decision to visit or make a purchase on a site.

Establishing web credibility is vital to the success of an Internet business, and one of the easiest ways to do that is by using third party verification and privacy seals. You can prove to your visitors that your site can be trusted with their vital and private information. A privacy seal will reassure your customers that their data is protected and that making a purchase with your company will be a positive and safe experience.

Both TRUSTe and Trust Guard provide privacy seals to legitimate and trustworthy web sites that pass rigorous security testing.

TRUSTe currently certifies over 2,000 websites and is the largest privacy seal program in the world. Technology they employ serves as a safeguard for web sites and promises Internet users that sites using their services will keep private information secure. TRUSTe offers a highly effective security solution to web sites for between $650 to $13,000 a year depending on which seal package is used.

The added web credibility that comes with privacy seals doesn't have to come at such a high price. For small business owners and online merchants, Trust Guard offers reliable and effective third party verification at a fraction of the cost of TRUSTe. Adding Trust Guard seals to your web site can not only increase web credibility, but also boost sales and web site conversion, something they back with a terrific guarantee.

A fast and effective way to validate your trustworthiness is by utilizing third party web site verification and showcasing privacy seals on the pages of your site. Trust Guard seals are a powerful alternative to TRUSTe privacy seals, and Trust Guard seals can increase your conversion rate, expand your bottom line and save you money each year.