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Testing is the Key to Conversion
Scott Brandley, CEO of Trust Guard here. I want to take a moment to share with you why I think every serious business owner should add Trust Guard Seals to their website, and why I'm so passionate about helping website owners like yourself increase trust, credibility, and sales.
A few years ago I got a phone call from a man who was trying to sell me some keyword-targeted online advertising. He was quite compelling, and made it sound like the deal of a lifetime (as a fellow business owner, you can probably relate). Anyway, he was really pressuring me into making a large purchase of several thousand dollars, saying things like "if you don't secure this now I don't know if I can hold it for you", and "my boss just authorized me to drop the price by 20% if you buy right now". After quite a while of going back and forth, he actually put his boss on the line, who I could of sworn was Al Pacino. :-) We'll, good ol' Al did his best to try to get me to become part of the 'family', but I had one simple request that he wouldn't agree to, so I had no choice but to say "no thanks".
What was my simple request? I asked them to let me test their service for a small period of time, so I could verify for myself that what they were telling me was true. You see, my request completely threw them off guard, because no one else they had ever talked to (and they made a point of letting me know that) had ever made a request to test the actual conversion rate of their service. My ace in the hole was that I knew exactly what my conversion rate was for the product I was selling, and I knew that if I could just test their service, I would be able to tell within a matter of days if it was a shooting star or a big loser. Obviously they wouldn't let me test, so you can be the judge of the quality of their service.
The point that I want to make here is that when we launched Trust Guard back in 2006, I knew that we were going to help thousands of websites increase their trust, credibility, and sales. However, I also knew that not all sites were created equal, and that a few sites may already be trustworthy and credible enough to stand on their own.
So, the question is, as a business owner, how do you know if Trust Guard will help your website or not? The answer is to simply try it and put it to the test. Unlike the company in my example above, I actually encourage you to test. In fact I challenge you to test. There's only two things that can possibly happen. If Trust Guard works for you, then your customers will be happy, you'll make more money, and I'll be your new best friend. If it doesn't then there's no point in paying for something that you don't need. And if that happens, I'll even go one step further and compensate you for taking the challenge, by giving you back double what you paid.
There's a reason why we're the #1 website verification company online. It's because Trust Guard Seals work. The only way we're able to offer a double your money back guarantee is because we know that adding our Seals to your website will do exactly what we say they'll do and more.
At Trust Guard, we truly care about you and are dedicated to your success. We are constantly working on innovative, new ways to help you increase trust, credibility, and sales, and we won't stop until you get the highest conversion rates possible for your website. You're going to see some amazing things in 2008.
Here's to a successful future together!
Sincerely,
Scott Brandley
CEO
Trust Guard
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