Better Business Bureau® vs Business Verified by Trust Guard
What's the difference between the BBB and Business Verified by Trust Guard? Well, we're glad you asked! The BBB and Trust Guard are similar in the sense that they both seek to serve the public by advocating better business practices so that consumers, their information, and their purchases are safe. It is also the purpose of both organizations to help consumers feel more confident about their purchases and to educate and empower them with the information they need to make more informed shopping decisions. Basically, both the BBB and the TG are helping to make the internet world more awesome.
However, both companies operate differently because they are set up to serve a slightly different demographic. TG is for merchants, with the needs of merchants in mind, and the BBB is more consumer-focused with consumers in mind.
Business Verified delivers more for less
During the past 90+ years the BBB® has committed itself to providing dispute resolution, business reliability reports and a general awareness of legitimate and illegitimate business for the buying public. Their goal is to help customers build trust in business, while helping businesses to grow and continue relationships with their patrons. All of that sounds great, but is it right for you?
Trust Guard is a third-party verification company whose primary objective is to benefit both online merchants and customers the world over by identifying safe and legitimate websites. Trust Guard provides online consumers with the information they need to make informed decisions by verifying websites' authenticity and making sure that they are honestly portraying themselves to their visitors. Trust Guard's service was built for merchants though which is why our desputes are dealt with privately. TG will never air your dirty laundry in public. Although it can be used in conjunction with the BBB® (BBB Online) Seal, Trust Guard's Business Verified Seal is specifically designed to cater to small and medium-sized online businesses who want to increase consumer trust, increase sales, and save money.
In order to qualify for our Business Verified Seal, an organization must show that their privacy policies are up to standards provided by Trust Guard® , both their business and a managing member's address must be verified, as well as their customer service phone number and support email address.
Many online customers are still wary about the online transaction process, and they are especially concerned with whether or not a particular site can be trusted with their sensitive information. First and foremost, consumers want to know that a company is who they say they are. Their goal is to ensure that businesses are correctly and honestly portraying themselves to the public. Who can blame them? In this day and age almost anyone can start a "business," online. You wouldn't just wander into a dark basement that had a business sign crookedly hanging from a rusty doorknob, would you? It's the same online as with brick-and-mortar stores. Customers know that it's always better to be safe than sorry and they'll take legit over "questionable and weird," anyday.
The Business Verified seal gives customers a visual affirmation that business transactions will be private, safe and protected. Increasing customer trust in your website will result in better site conversion rates and higher sales. In a lot of ways, a Business Verified seal takes you from "questionable dark basement,” to "Golden Palace,” in the online world.
Be sure to view our fun Trust Guard vs BBB
videos on our Website Security YouTube channel.
Get a Business Verified Seal by Trust Guard and start increasing consumer confidence in your online business right away.
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